It's Breyer Time!

by Jordan Manfredi
Each year, the popular horse collection, Breyer, makes a holiday horse. This year it is “Peppermint Kiss”. The holiday horse comes as a regular model as well as an ornament and it can be purchased from us here at Horse Tack Co. So make sure you get your order in before the holidays! We thought it would be nice to share a little history from our friends at Breyer. Traditions are so important and carrying them down through generations is what so often makes the holidays special. Below is the story of Breyer as found on “Breyer Animal Creations® began as the Breyer Molding Company, a Chicago, Illinois-based plastics manufacturing company. Its first model horse, the # 57 Western Horse, made its appearance in 1950. It was a special order for the F.W. Woolworth Company, made to adorn a mantelpiece clock. The company was then flooded with requests from people who saw it and wanted to know if they could purchase just the horse! By accepting that one order, the Breyer Molding Company had changed the focus of its business and company direction forever! Reeves International, Inc is a New Jersey corporation with offices in Pequannock and Wayne, New Jersey. Reeves was founded by Swiss entrepreneur Werner J. Fleischmann in 1946. Reeves entered the toy industry as the U.S. distributor of fine European toys and collectibles to the “carriage trade,” that is, toy specialty stores and fine department stores. Top brands such as Stieff, Corgi and Britains were staples of the Reeves International portfolio. Through these fine brands, Reeves earned an outstanding reputation for sales and distribution. From 1946 through the 1970s, Reeves became one of the nation’s top distributors, operating from its showroom in New York City with a nationwide sales force. And, in 1998, Anthony Fleischmann, purchased Reeves International, Inc. outright from his father Werner Fleischmann. Today, Reeves International is still privately held. In the 1970s, along with the globalization of the toy and collectibles industry, Reeves began to modify its business strategy to shift from sales and distribution to manufacturing proprietary brands. With that goal, Reeves began to acquire manufacturing companies. Reeves International acquired the Breyer Animal Creations brand in 1984 and has gradually completed the transition from distributor to a manufacturing and marketing company in the last 20 years. Reeves International also owns The Big Dig®.” Today, Breyer is the biggest brand of the Reeve’s International company. The line includes plastic, porcelain, and resin model horses, animals and accessories for play and collecting. The Breyer horses have a huge collecting following amongst avid horse-lovers of all ages. Horse Tack Co. is proud to carry the brand and be able to bring “Peppermint Kiss” to you for the holidays. peppermint

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